Passionate About Cycling
Everything we sell is the best tool for the job, has a story behind it, and is something we’ve personally tried and tested. From cutting-edge technology in carbon, alloy or steel to the most mundane accessories, we are entirely focused on helping you get the most out of your cycling, whatever you want to achieve on the bike.

We search the world for new products that will bring performance and enjoyment gains to our clients. I am sure you can be in the cycling trade and take a clinical, detached approach to how you run operations and make purchasing decisions. But thats not in my nature. Via is a reflection of the fact that we truly love cycling.

At Via we want to marry world-class products, professionalism and integrity with a level of customer service and support that is unique in the industry. And we offer this to everyone; there are no ‘secret handshakes’ here. Whether you are a complete beginner, an experienced sportive rider, an elite road racer or a veteran of numerous Tour de France campaigns we would love to help make your cycling dreams a reality.

Special Orders & Custom
As a smaller shop – we simply do not stock row after endless row of bicycles from a spectrum of manufacturers. What we can do is ask the right questions and find the bike that works best for the kind of riding you want to do. Most special orders arrive in 1-2 business days and we can even ship right to your doorstep!

Parlee Cycles, Salsa Cycles, SCOTT Cycles

Parts & Accessories:
Assos, Arundel, Campagnolo, Challenge, Chris King, Compass Cycles, Continental, DT Swiss, Elite, Fi’zi:k, Garmin, HED, Industry Nine, KASK, Lazer, Lezyne, Mad Alchemy Embrocation, Mavic, Michelin, Quarq , Reynolds, Shimano, Silca, SRAM, Stans No Tubes, SwissStop, Veloflex, Vittoria, ZIPP

Cycling Kit, Caps, Coffee Mugs, Waterbottles, T-shirts